Daily Good

Daily Good was created around a simple but powerful idea: what if the best gift wasn’t a thing, but a feeling? Built as a year-long experience, the platform allows users to send loved ones a daily email featuring curated, uplifting videos. These small moments of joy arrive every morning, creating an ongoing sense of connection and positivity. Whether sent as a physical gift box for wrapping or as a digital gift for last-minute giving, Daily Good offers an alternative to traditional presents by focusing on emotion, consistency, and meaning.

As the design partner, The Industrious led the creation of the brand identity, packaging, website, and complete user experience. Every element was crafted to feel personal, calming, and emotionally resonant across each touchpoint. A key feature of the platform is a custom CMS and AI-powered video search engine, designed to source and assess positive content from across the internet. The result is a gift experience that feels thoughtful and delightful, supported by a scalable and intelligent platform. Daily Good is fully built and ready for release, with an anticipated launch around the holiday season.